In 2023, the home fitness leader launched a new visual identity for the BowFlex® brand and enhanced its JRNY® adaptive fitness platform with motion tracking capabilities. The corporate rebranding is the latest step in the company’s digital transformation, in alignment with its North Star strategy. ![]() is a natural evolution of our company as we continue to create connected fitness experiences for our customers, through our entire family of brands, including BowFlex, Schwinn, and JRNY.” “Today, BowFlex is inspiring customers to embrace their inner and outer strength – and as a consumer-led company, that ethos is reflected through our enduring mission, and in the products we develop. “BowFlex has produced some of the most innovative strength and cardio equipment the home fitness industry has seen in the last few decades – from our popular SelectTech adjustable strength products to our VeloCore bike and Max Trainer line,” said Jim Barr, CEO at BowFlex Inc. ![]() ![]() (NYSE: BFX), adopting a name synonymous with home fitness for nearly 40 years. VANCOUVER, Wash.-( BUSINESS WIRE)-Today, Nautilus, Inc.
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