![]() 'You have this big group of people aged between 25 and 50 who really would like to have English, who need English, but think it is too difficult,' he said. The new product, which his team have been working on for eight months, will target the estimated 20 million middle-managers in China, in particular those working for multinational companies. 'If you spend two years investing in learning a language and you are still at a low level there is something wrong with the way you are doing it,' added Lonsdale, who learned mandarin in six months. 'Learning languages is not about talent, it is about method,' said the 50-year-old. ![]() Lonsdale hopes it will help people shatter the preconception that language learning is about innate talent. But it was when Lonsdale and his team of 12, based mainly in the southern Chinese city of Shenzhen, realised the potential of the new iPhone that he was able to put his methods into a single 'learning machine' app, called Third Ear Kungfu English. He also developed a range of CDs that combined language learning with music, based on the idea that words can stick in the brain with little effort if they are associated with a catchy tune.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |